So innovative it transcends the very product category
in which it competes
Gen M™, the next-generation website management application from MembersFirst, is the culmination of nearly a decade of experience delivering cost-effective, user-friendly web solutions to the club industry. Its state-of-the-art technology and cutting-edge architecture represent the most significant developments and advancements the industry has experienced in years.
Things you should know about Gen M™
- Gen M™ is the result of a collaborative effort between MembersFirst, club leaders,
and members alike - Gen M™ was conceived and developed to address the club industry's most pressing issue — membership development and engagement
- Gen M™ shares the same foundational philosophies the club industry was built on — facilitating member relationships and connections
- Gen M™ incorporates core features that support key strategic business drivers — member communications and account transactions
And now some technical stuff:
- Gen M™ was engineered using the most sophisticated programming and development techniques
- Gen M™ is architected on the latest and most advanced technology platform
- Gen M™ incorporates the most current mainstream Internet technology developments
- Gen M™ offers pinpoint targeted marketing through data mining and profiling
- Gen M™ simplifies website management and administration
- Gen M™ automates numerous marketing tasks and incorporates industry best practices
- Gen M™ universally integrates with leading back office legacy systems
Uniquely engineered and curiously powerful online engagement
Two-Tiered Content Publishing
The industry's only website management application to offer the power, flexibility, and simplicity of a combined enterprise-level Content Management System (CMS) and an on-page WYSIWYG text editor in a single integrated solution. Publishing, editing, updating, and maintaining your website is now as easy as editing a Microsoft® Word document.
Customizable and Personalized User Experiences
We've taken personalization to an entirely new level. Gen M™ provides the ability for all users to customize and personalize their individual website experience, bringing only the most relevant features, functions, and information to their fingertips. The numerous customization and personalization capabilities available in
Gen M™ extend to both members and administrators alike.
Modular and Modern User Interface
A modularly configured and elegantly designed user interface encourages user exploration and action. The intuitive page layout aids usability and navigation, and encourages the member to engage in principally one of two actions... interact (with content, features, or other members) or transact (the act of booking, reserving, or registering).
Friends and Family Networking
Gen M™ adds considerable value to your private community website by integrating a sophisticated social network platform that allows members to find, connect, and interact online with family, friends, and other members who share common lifestyle interests. This innovative feature binds your close-knit community of members and enhances the relationships and friendships that have come to define your club's culture.
Integrated Seek and Search
Gen M™ makes finding people, events, and site content as easy as keyword searching on Google. An integrated search engine crawls through the deepest depths of your website, indexing all of the relevant responses in a way that streamlines member access to club information. What may have taken two, three, or perhaps four clicks to find under conventional navigational structures is now only a single click or keyword away.
Automated Marketing and Attrition Defense
Set the trigger criteria and the schedule, and off it goes — events, dates, time intervals, and/or profile data. We've redefined the role and importance of member communications by automating it, engineering it with profiling, mining and behavioral targeting in mind, and extending the channels through which it is sent.